Easy Buttons
10/15/24There are no easy buttons!
Well, that’s not exactly true. Staples introduced the Easy Button in a commercial during the 2005 Super Bowl. Then they sold about 8 million of them after people started asking for them at their stores. Turns out there’s a lot of demand for easy buttons and still quite a few out there!
The real world requires hard work and discipline to achieve anything of great value. Like raising a thriving family, being a great employee, starting a business, growing a business, preparing a great meal, competing in sports at any level, learning a craft, serving others, man’s first task of simply growing a garden. All these things require effort and care and pruning and love and sometimes come with loss and disappointment. Not much of it is easy.
But I don’t think humans were designed for easy. I believe we were designed to work hard, to work together, and to overcome difficult things. The easier life becomes the further we get from our potential and purpose. When I look back on my life it’s not the things that came easy that I care about or even remember. It’s often the failures, it’s the overcoming hard things, and it’s always the people who were by my side that make up the memories I cherish most.
And these are not just memories. These are the experiences that have taught me, shaped me, and prepared me for the path I am on today. It’s the resistance that has made me stronger.
Staples, you can keep your easy button. I’ll take the hard things and the people that push me toward becoming a better man!
